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Following the definition of our ideas and what identity we and our products & services should demonstrate, we need to carefully and accurately apply it in our communication language.
Correct and appealing naming and pinpointed copy writing are as important as are all other elements in the composition of the branding manifestation.
The essence of this communication language should be composed in the logo and the tagline to best reflect our culture and practice.
vivID is member of
EDI - European Design Innovations, providing
a comprehensive service for the Design Consultancy profession and industry.
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After we have carefully defined how things are to be designed in order to create the desired effect and convey the correct messages - now it is really becoming exciting: the same principles are applied, with the same uncompromising care, in all other communication products: company profiles, product brochures, letterheads and envelopes, posters, packaging, graphical user interfaces (GUI), internet sites, multimedia projects, clothing, signs and exhibition booths.
The same design elements must be consistent in all communication products, both internal and external. This includes using the determined correct fonts, colors palette, wording, sound effects, music, images… as said, it is exciting.
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